• Poutinetown@lemmy.ca
    link
    fedilink
    arrow-up
    13
    ·
    6 months ago

    What’s the tldr? Just read the entire article and couldn’t grasp the main point of this article

    • Value SubtractedA
      link
      fedilink
      arrow-up
      36
      ·
      6 months ago

      I think the headline misrepresents it a bit, but:

      • Tim’s has a long history of playing to a sense of nostalgia and “shared Canadian values”.

      • Politicians have been using this association to try to seem like Regular Joes for years.

      • The franchise is owned by one of the largest corporations in the world.

      • Their menu increasingly contradicts the “traditional” vibe they promote, with newer items like Sweet Chili Chicken Loaded Wraps and Loaded Bowls, Tiramisu Cold Brew, and Blackberry Yuzu Sparkling Quenchers.

      • They’re also increasingly expanding options that discourage people from eating in-store, eroding their “de facto town square” image.

      • Maybe the confused identity of the brand reflects the confused identity of Canada as a whole.

      To be honest, it’s a pretty muddled piece, but there are a couple of interesting points in there.