That one sentence, in case others are too lazy to read the article:

The updated policy no longer contains a sentence that previously said, “Sonos does not and will not sell personal information about our customers.” That pledge is still present in other countries, but it’s nowhere to be found in the updated US policy, which went into effect earlier this month.

It is too bad because SONOS has the potential to be the absolute best product and experience on the market and then they ruin it with bullshit. at least they reversed the decisision on bricking custoners devices to prevent resale for the upgrade program…but the fact these decisions get made in the first places shows how shitty corps are