After attracting 2 million users in its first year of operation, Bluesky has grown another 400 percent with some recent help from Brazil and Elon Musk. Are these monthly or daily users, or just account holders? Nobody knows! But it still has a way to go to match X’s estimated 250 million daily users and Threads’ 175 million monthly users.
It’s centralized and for-profit. They will have to do ads eventually or shut down.