As talks with the Writers Guild of America stall, the studio trade association has retained D.C.-based firm The Levinson Group to pursue a fresh messaging strategy.
We’re not quite yet at the ‘blood in the water’ point for the production side, but hiring a premium strategic communications firm is a solid indicator that the major production conglomerates and streamers have realized that they’re well beyond the point of saving some cash while cooling of their destructive arms-race in overproduction.
They’ve realized that they’ve both lost control of the narrative and may be at risk of having their audiences turn to other things. They may have finally realized that they’re not just competing with one another but with other media that they don’t produce.
Long past are the days when people would watch just about anything on linear when there was no new scripted content. The youth audience is increasingly turning to gaming and social media. There’s no guarantee the audience will come back if it’s not well served.
This is interesting.
We’re not quite yet at the ‘blood in the water’ point for the production side, but hiring a premium strategic communications firm is a solid indicator that the major production conglomerates and streamers have realized that they’re well beyond the point of saving some cash while cooling of their destructive arms-race in overproduction.
They’ve realized that they’ve both lost control of the narrative and may be at risk of having their audiences turn to other things. They may have finally realized that they’re not just competing with one another but with other media that they don’t produce.
Long past are the days when people would watch just about anything on linear when there was no new scripted content. The youth audience is increasingly turning to gaming and social media. There’s no guarantee the audience will come back if it’s not well served.