I thought “does an Apple” in the title was revisionism suggesting Apple did arm laptops first - as Samsung had made arm laptops before, but no one cared about them. But it seems rather they meant this:

As Apple has shown over the years, if you can market your product as being a high-end, luxury item and apply a price tag befitting that status, then the consumer will purchase it in droves, regardless of how good the competition is.

So I guess thank you Apple once again for innovating on the price boundaries.