Late last year, Emily Johnson took to Reddit to share her frustration with how expensive food in Canada has become.
She fixated on one grocer in particular: Loblaw, the dominant food retailer in Canada, boasting nearly 2,500 stores.
Her Reddit group - named LoblawsIsOutofControl - was filled with photos of grocery items for sale at seemingly egregious prices, like C$40 ($29.36; £23.06) for 1.4 kilograms of chicken.
Soon after, Ms Johnson and others banded together to launch a nation-wide boycott against Loblaw, saying they were fed up with the disparity between rising food prices and record profits.
unrelated, but does everyone else remember Bob Loblaw’s Law Blog?
oh man can he lob law bombs like it’s nobodies business
Bob Loblaw lobbed law bomb: logged on Bob’s law blog
Thank you. I needed someone to put that all together.