Would it? Their profit margin on goods is minuscule. Their profit margin on memberships is (practically) infinite. Losing subscribers could cost them big on their money printing department, and may not end up having the benefit they’re after.
It could very well backfire, just saying that “putting membership price up to save you money” sounds like bullshit but in the context of retaining people who spend thousands a month at the cost of (potentially) the people who barely use their memberships and spend very little does make some sense.
Would it? Their profit margin on goods is minuscule. Their profit margin on memberships is (practically) infinite. Losing subscribers could cost them big on their money printing department, and may not end up having the benefit they’re after.
It could very well backfire, just saying that “putting membership price up to save you money” sounds like bullshit but in the context of retaining people who spend thousands a month at the cost of (potentially) the people who barely use their memberships and spend very little does make some sense.