• Aurenkin@sh.itjust.works
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    1 year ago

    I think most people know why it’s done, it’s pretty transparent and common especially for a YouTube video where you are incentivised to get clicks, watch time and comments. I just think in many cases including this one it is a perverse incentive that runs counter to the actual goal of raising awareness and generating quality discussions. Human brains are great at coming to quick judgements based off their biases, especially if it confirms pre conceived notions, no need to make it easier. This is how we get echo chambers where everyone who already agrees with each other congregates around certain communities and creators, not how we raise awareness and promote discussion.

    Anyway, it’s pretty pervasive everywhere unfortunately, this video is far from the only one so I know I’m just talking into the wind here. The general problem is a tough one like I said and I don’t know what the solution is or if there even is one because it’s tied to the whole business model of all these platforms.

    • redpen@lemmy.worldOP
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      1 year ago

      Well, I hear the wind talk and appreciate the discussion. I think in broaching a topic like climate change and especially how it relates to established social systems and norms, it takes all kinds. There is definitely an incentive you describe that is perverse when it’s just for money, but when it comes to getting a message out there, I think most well-meaning people just realize they have to play the game. Everything in in the digital age is always is jockying for leverage in the attention economy, and if what your putting out is something you really care about, you want it to have an impact. I definitely agree the approach can be counterproductive, but it’s up the creator in the end. And, other less genuine, reactionary, and shallow exchanges in this post’s comment section aside, at least in this particular case it led to something good.

      Hop on over to c/breadtube and contribute more if you find these kinds of topics interesting. I’m hoping that while Lemmy is small, we can get something decent cultivated. Much appreciated :)