I reported them for harassment with the following statement:
The purpose of this group is to review bomb any game that has gay representation. Their discussion threads talk about using other platforms to discriminate against LGBTQ+ communities and individuals to circumvent Steam’s TOS policies. This type of behavior promotes discrimination, review brigading, and toxicity. It is surprising Steam is tolerating such open homophobia on this platform.
It’s interesting because your examples are things that are absolutely crammed with right wing stuff - all that pro-war military pageantry and flag shagging, a lot of countries have it in degrees but America is intense for it. The right wingers in the sport crowds are loudly political too, and notoriously so at Thanksgiving… and of course capitalism has just totally dominated all these things, superbowl is an advert and merchandising business that has a game go on between the main sponsorship events.
What you’re really talking about is that those capitalists making adverts are trying to appeal to modern demographics and audiences that are no longer impressed by the bland fantasy vision of america which old propaganda relied upon.