‘The Penguin’s Bourbon Deal Spikes HBO’s Brand-Friendly Punch On Max; ‘White Lotus’ On Deck
deadline.com
A branding deal between Warner Bros. Discovery and Jefferson's Bourbon centered on The Penguin has provided a template for future HBO series to follow.

A branding deal between Warner Bros. Discovery and Jefferson’s Bourbon centered on The Penguin has provided a template for future HBO series to follow.