• MadMaurice@discuss.tchncs.de
    link
    fedilink
    English
    arrow-up
    26
    ·
    1 year ago

    Intel says the rebranding “better aligns to customer requests” to simplify its processor names

    But it doesn’t simplify the processor name!? Instead of i5, we now have to say “core 5” or “intel core 5”.

    • mici01@feddit.de
      link
      fedilink
      English
      arrow-up
      12
      ·
      1 year ago

      Even worse … we have to specify between “Core 5” and “Core Ultra 5”

      • Fatalchemist@kbin.social
        link
        fedilink
        arrow-up
        2
        ·
        1 year ago

        “I’d like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week.”

    • beefcat@beehaw.org
      link
      fedilink
      English
      arrow-up
      7
      ·
      1 year ago

      They don’t seem to understand where the customer confusion comes from. A lot of people out there don’t really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for…15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren’t going to remember the string of numbers that comes after that.

      AMD copied them, and that probably leads to similar confusion.

      Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it’s name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

      • MadMaurice@discuss.tchncs.de
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        Well officially yes, but I don’t know anyone that consistently called it “Intel Core i5” instead of just “i5”. And I don’t see that happening with just “5”.

        • dan@upvote.au
          link
          fedilink
          English
          arrow-up
          5
          ·
          edit-2
          1 year ago

          “Which processor do you have?”
          “5”

          said nobody ever

            • dan@upvote.au
              link
              fedilink
              English
              arrow-up
              3
              ·
              edit-2
              1 year ago

              I get it - I was just emphasizing it :P

              Was there really a problem with the naming? I don’t see why they’d change it given they’ve spent a long time building the brand.

              • MadMaurice@discuss.tchncs.de
                link
                fedilink
                English
                arrow-up
                2
                ·
                1 year ago

                Ha okay. I wasn’t quite sure whether you’re emphasizing or did misunderstood me.

                Honestly I have no idea what the issue was with the old naming scheme. Didn’t they just recently introduce an i9? Why not continue with an i11 etc instead of this Ultra nonsense.

  • Grizzzlay@beehaw.org
    link
    fedilink
    English
    arrow-up
    12
    ·
    1 year ago

    Yeah, removing one character isn’t gonna simplify things if we’re taking on more stuff at the end.

  • patchymoose@rammy.site
    link
    fedilink
    English
    arrow-up
    10
    ·
    1 year ago

    Drug dealer character Stringer Bell in ‘The Wire’ had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it’s better.

  • Bardak@lemmy.ca
    link
    fedilink
    English
    arrow-up
    8
    ·
    1 year ago

    Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic “Intel processor” line up. Now when you specify to make sure you buy an “ultra” chip it’s easy for the layman to buy the lowest end chip out of ignorance.

  • JackbyDev@programming.dev
    link
    fedilink
    English
    arrow-up
    4
    ·
    1 year ago

    My computer has an Intel i7 930 (pre 2010) and a 3xxx series Nvidia GPU, ask me anything.

    I get about 20 FPS in Elden Ring. I can run Stable Diffusion fine though.

      • JackbyDev@programming.dev
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        I didn’t really know what I was doing the first time. I basically spent money I had saved up and graduation money to build it. I was fresh out of highschool. For example, I have a Rampage 3 Extreme motherboard because I thought I might need the 4 PCIE slots lmao.

      • holgersson@lemm.ee
        link
        fedilink
        English
        arrow-up
        3
        ·
        1 year ago

        I mean, why not? If you’re not necessarily a gamer or need computing power for dev stuff, why buy the latest and greatest?

        In the end, buying new hardware every other release is also just consumerism. The performance of a modern day mid range CPU is absolutely overkill for everyday use

        • Wilshire@beehaw.orgOP
          link
          fedilink
          English
          arrow-up
          3
          ·
          1 year ago

          I can’t argue with that. It’s not power efficient, but it doesn’t matter much if it’s not running 24/7.

      • JackbyDev@programming.dev
        link
        fedilink
        English
        arrow-up
        2
        ·
        1 year ago

        I’ve upgraded pretty much everything on this PC since I built it in 2010. Upgrading the CPU means getting a new motherboard and rebuilding everything. Basically it’s the last thing that isn’t easy to upgrade.

        I don’t play too many super graphically demanding games, it wasn’t until Elden Ring that the CPU bottlenecked the graphics. For context, I played Shadow of War and the the new GPU gave me better graphics and fps. Cyberpunk ran like shit but I got it on sale and wasn’t expecting anything really. Modded Minecraft and Cities Skylines had some problems as well but that’s only the CPU’s fault. For whatever reason Elden Ring is the first one for the CPU to bottleneck the GPU I guess.

        I have stuff in a PC parts picker list but I’m just lazy lol. I’m playing through Tears of the Kingdom on my switch right now anyways and occasionally playing Loop Hero on my PC so upgrading isn’t urgent.

        It’s mostly that I don’t want to build a new PC or pay someone to do it.

    • c0m47053@feddit.uk
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 year ago

      I ran a 4790k with a 3070, was quite fun. Cyberpunk was a bit of a mess, couldn’t get north of about 40 even with low crowd density.

      I moved to AM4 and have a 5800x, although I’ve replaced the 3070 with a 7900XT very recently.

  • andrew@lemmy.stuart.fun
    link
    fedilink
    English
    arrow-up
    1
    ·
    1 year ago

    Man, I guess I’m at least middle age now. I remember thinking my first custom build’s processor was definitely gonna have to be one of these brand new badass i7s.

  • CraigeryTheKid@beehaw.org
    link
    fedilink
    English
    arrow-up
    1
    ·
    1 year ago

    I wonder how many millions of dollars they spent to determine this complex marketing strategy of dropping the “i” (to match Ryzen?..) and adding “core” (which sounds like CoreDuo?) and “ultra”.