Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips | Engadget
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Intel says it will be dropping the "i" from its processor branding after more than a decade.
  • CraigeryTheKid@beehaw.orgEnglish
    1·
    1 year ago

    I wonder how many millions of dollars they spent to determine this complex marketing strategy of dropping the “i” (to match Ryzen?..) and adding “core” (which sounds like CoreDuo?) and “ultra”.