Not really about whatever they are saying, it’s a way to drop the subliminal suggestion that there’s something “good for you” in there or that it has something competitors don’t. They often include the word “essential” when talking about vitamins to add the suggestion that you somehow have to have this thing.
Just like saying “all natural”. Dog shit and cyanide are all natural, but despite logic, most the people at some level absorb the suggestion that the product is somehow wholesome or healthy.
You acting to defend vitamin claims actually proves my point.
The word “essential” is chosen to lead you subconscious through the path of if we know that humans need vitamins to survive, and this snake oil has vitamins, then humans must need this exact product to survive.
This is meant to implant a suggestion and not stand up to scientific scrutiny.
When product marketing calls out stuff like “essential vitamins” it is technically true, but it is generally a horrible and/or unnecessary source compared to just eating normal foods.
Marketing psychology.
Not really about whatever they are saying, it’s a way to drop the subliminal suggestion that there’s something “good for you” in there or that it has something competitors don’t. They often include the word “essential” when talking about vitamins to add the suggestion that you somehow have to have this thing.
Just like saying “all natural”. Dog shit and cyanide are all natural, but despite logic, most the people at some level absorb the suggestion that the product is somehow wholesome or healthy.
Somewhat relevant XKCD
Relevant Tom Scott for the relevant XKCD
Partly true, but mostly not.
The vitamins and minerals are called essential because they are essential.
https://www.nccih.nih.gov/health/vitamins-and-minerals
You acting to defend vitamin claims actually proves my point.
The word “essential” is chosen to lead you subconscious through the path of if we know that humans need vitamins to survive, and this snake oil has vitamins, then humans must need this exact product to survive.
This is meant to implant a suggestion and not stand up to scientific scrutiny.
When product marketing calls out stuff like “essential vitamins” it is technically true, but it is generally a horrible and/or unnecessary source compared to just eating normal foods.