Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation for being a mastermind is very well-earned.”
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?
Yeah, I’m surprised at the negative response here. I didn’t criticize her or her fans, just expressed surprise. I even commended her on encouraging people to get registered to vote.
Maybe that means we’ve “won” if even relatively neutral comments can trigger a brigade. When I first joined, comments didn’t get more than 5-ish comments in either direction, but I’m getting high double digit down votes (not good comment, but my original one), which means even a silly comment is getting lots of attention.
So yeah, whatever.