I can find a list of my subscriptions(it’s empty), so I know it must be possible. I just can’t find the damn button anywhere!
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Upper left corner there’s a hamburger menu(3 lines on top of each other). If you click that and scroll down for a bit, you should see a subscribe button provided that you’re on the magazine you want to subscribe to
Here it is on desktop.
I agree it could be more prominent; hopefully that improves as kbin matures.
If you’re on mobile, try scrolling to the bottom of the page.