SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease.
For comparison, here’s how traffic has changed for other popular social networking websites:
- Discord.com: +0.51%
- Twitter.com: -1.65%
- Instagram.com: -1.35%
- Facebook.com: -3.18%
- TikTok.com: +0.77%
- Pinterest.com: -2.27%
- Youtube.com: -2.02%
Yeah, even just 3% could be very meaningful because it could be a lot of content creators who hopped ship.
And judging by how much content we have here on Lemmy - yeah, I’m thinking Reddit lost a bunch of valuable users and will only get worse with time.
That’s the key point. More than 90% of their users never post, comment or even vote.
Similarly, what remains are increasingly concentrated bots.
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Look at r/subredditsimulator… Reddit admins were experimenting with AI content and comment generation, and had been for a while.