I was doing research for my blog when I stumbled across a staggering amount of evidence that an increasing number of brands are deliberately trashing their own products to create scarcity and drive prices up.
We’re talking about an incredible carbon footprint that goes into creating products that go straight to landfills.
How is this even legal?
When you order something with 2-day delivery, it not only needs to be in stock… but it needs to be in a warehouse in your city. This requirement means there needs to be a surplus.
They don’t know where the orders will come in, so they make enough to send them to every warehouse in the country. But if all of them got sold, the supply would drive the price down. So, they wait until a certain number gets sold (say… a few hundred) and then destroy the rest.
It’s sickening that this is even a thing. But that’s the world we live in.