These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.
I tried using free tier NextDNS on a network with 2 Samsung TVs hooked up and hit the threshold of 300k requests within a week. It’s mad how much data Samsung is collecting from their smart devices. Even when not using any features, the TV may stay with a screensaver and still send lots of data.