Tech-help website Exceljet was cloned by a competitor using AI. It poses thorny questions for Google.
  • Over the last year, website Exceljet was the victim of an AI-powered “SEO heist.”
  • A provocative online marketer used AI to clone thousands of Exceljet’s articles for a competitor.
  • The plot shows how generative AI is transforming the web, and posing thorny questions for Google.