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There have been a lot of articles in press about TikTok being responsible for the rise of interest in literature by young people, as the article also mentions.
At the end, it probably was either a planted story, or memetic evolution triggered by one journalist noticing something in their environment that wasn’t a general trend.
Never in a million years would I think of scouting video platforms for book recommendations.
Never judge a book by its thumbnail
Why not?
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Youtube channels offer long form discussions, analysis and writing advice. Tiktok isnt as compatible with that longer format maybe?