So I may be reading too far into this, but does this machine check your age and ethnicity to work out how much you might be willing to pay for M&Ms then charge you that much?
According to the article, it’s done for market research, i.e. finding out who buys what, which is a thing businesses like to know. But also apparently it allows the machine to generate “AI-powered product recommendations”, which i guess means it tailors reccomendations to each user? Which it can do because it has a touch screen, and the touch screen itself already strikes me as full of shit.
That’s what the article says this machine in particular does; but yes, it could totally change the price on you depending on what you look like, and all other kinds of deeply shady things. You can count on a private company to do that kind of thing and then use their favorite argument: it’s technically legal.
The company’s documentation says it’s for detecting when people walk by so it can turn on the screen. Because apparently a good old fashioned motion sensor wasn’t good enough…
Edit: thought about this for another few seconds. It was probably so they could slap “AI” onto it for marketing.
they might not have been trying to use the data at the point of sale right away, but having a database of their customer’s faces would be valuable to them for plenty of marketing type reasons
So I may be reading too far into this, but does this machine check your age and ethnicity to work out how much you might be willing to pay for M&Ms then charge you that much?
According to the article, it’s done for market research, i.e. finding out who buys what, which is a thing businesses like to know. But also apparently it allows the machine to generate “AI-powered product recommendations”, which i guess means it tailors reccomendations to each user? Which it can do because it has a touch screen, and the touch screen itself already strikes me as full of shit.
That’s what the article says this machine in particular does; but yes, it could totally change the price on you depending on what you look like, and all other kinds of deeply shady things. You can count on a private company to do that kind of thing and then use their favorite argument: it’s technically legal.
✨AI✨
The company’s documentation says it’s for detecting when people walk by so it can turn on the screen. Because apparently a good old fashioned motion sensor wasn’t good enough…
Edit: thought about this for another few seconds. It was probably so they could slap “AI” onto it for marketing.
That doesn’t explain the demographic profiling though.
they might not have been trying to use the data at the point of sale right away, but having a database of their customer’s faces would be valuable to them for plenty of marketing type reasons
It’s always big data, isn’t it?
it all ends up in a spreadsheet somewhere
It’s all just one giant spreadsheet?
🔫 Always has been