

People are on places where many other people are
More on that idea here: Network effect
It’s a reason so many big tech companies hate interoperability. Without interoperability you get locked into their system. Then they can enshittify their service to extreme levels, and you are trapped.
Unfortunately there is a harmful incentive structure. The more abusive a service is, the more money it makes from its malicious but profitable aspects which we all know. Meanwhile less harmful services struggle because they lack the monetization stream.



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