Frankly, I’m not sure about the quality of the Censuswide survey.
Market data from YouGov Global Profiles shows that 51-52% of people globally (in “48 markets”) use ad blocking on at least 1 device. That percentage is 45-46% for people in the US.
My point is that when a significant proportion of internet users have ad blockers, they’re not just niche tools anymore.
Hey, I think you’re totally right to challenge a statistic when it looks questionable. Censuswide didn’t release the full data publicly, and the survey was commissioned by the Ghostery ad blocker, so there’s reason to suspect that the data is biased.
I trust the YouGov data more, since YouGov is also a credible pollster and the data is being provided as market research data for businesses. However, since I don’t subscribe to their data service, I don’t have details of the methodology here, either.