Governor Gavin Newsom has signed California’s “click to cancel” Assembly Bill 286 into law to make it easier for consumers to opt out of subscriptions. The bill, introduced in April 2024, forces companies that permit online or in-app sign-ups to allow for online or in-app unsubscribing as well.
"AB 2863 is the most comprehensive ‘Click to Cancel’ legislation in the nation, ensuring Californians can cancel unwanted automatic subscription renewals just as easily as they signed up — with just a click or two,” said California Assemblymember Pilar Schiavo.
I assure you they won’t. It’s not going to be that expensive to only show an option if you’re in California. Companies already do this with other things like privacy related stuff.
If the company is already a scumbag company that makes it impossible to cancel, this will only stop them where they have to follow a law.
It’s expensive if you screw up and handle a CA resident wrong. It’s also easy to get fined, and easy for the fines to scale up.