• LordOfTheChia@lemmy.world
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      1 year ago

      While the title of the story is interesting, this tidbit was buried further down:

      Sound of Freedom" surprised critics by smashing box office projections, grossing more than $150 million so far. The film had a $14.5 million budget. Social media users have suggested that the film is using “astroturfing,” a practice of buying up hundreds of tickets to make theaters appear sold out, to inflate its success.

      Several TikToks have gone viral showing “Sound of Freedom” theaters that were supposedly sold out completely empty once the movie begins.

    • CeruleanRuin@lemmy.world
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      1 year ago

      Surprised that only one of them has been rooted out so far. The whole movement is projection and deflection. There’s a serious problem of child abuse in right wing culture that they’re not willing to taking about.

      • nicemarmot@reddthat.com
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        1 year ago

        They had a pay it forward program to buy others tickets so that they could see it to spread the message. It’s a great marketing strategy for the studio to have an inflated sense of how important the movie is.