Zelle charges the banks 50 to 75 cents per transaction. It’s free for the end user, though that 50 to 75 cents is passed on to the end user anyhow. (probably by offering slightly lower interest rates, or whatever.)
Additionally, Zelle is getting in on data brokerage; like Visa.
That said, it should be noted that that fee isn’t so much to make money as it was to maintain the service. Zelle’s purpose was to break Venmo and Cash App. (which is why it’s integrated into your banking apps.)
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It’s called Zelle. We have it, it just isn’t as ubiquitous.
Or a debit card…
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They charge the vendor/bank for the service.
And sell your purchase history. (Exactly, it must be said, the same way Visa et al make money.)
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Zelle charges the banks 50 to 75 cents per transaction. It’s free for the end user, though that 50 to 75 cents is passed on to the end user anyhow. (probably by offering slightly lower interest rates, or whatever.)
Additionally, Zelle is getting in on data brokerage; like Visa.
That said, it should be noted that that fee isn’t so much to make money as it was to maintain the service. Zelle’s purpose was to break Venmo and Cash App. (which is why it’s integrated into your banking apps.)
You don’t get out much or you live in BFE. Plenty of restaurants bring you a QR code on the check.
I’d much prefer to do that than to hand my card off to a stranger to do god-knows-what with for 5-10 minutes in the back room.
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