At least 18 public-sector websites in the UK and US send visitor data in some form to various web advertising brokers – including an ad-tech biz in China involved in past privacy controversies, a security firm claims.

[…]

In the US, .gov websites are not supposed to run ads. In the UK, ads are allowed on .gov.uk websites, subject to some limitations. The .gov and .gov.uk sites flagged by Silent Push each publish an ads.txt file that spells out the businesses allowed to automatically sell that site’s ad space to advertisers as a visitor arrives.

[…] Silent Push found a bunch of UK and US government websites with [the ads.txt] file listing various advertising exchanges and resellers ranging from Google (like what El Reg uses) to one in China.

[…]

One of the ad-tech vendors used by the .gov.uk sites, and highlighted by Silent Push, is Yeahmobi. This Chinese entity reportedly had its mobile ad SDK removed from the Google Play Store in 2018 for alleged ad fraud. Yeahmobi did not respond to requests for comment.

[…]

Silent Push’s report identifies four .gov sites that, in our experience, do not display adverts though do ping web ad platforms, do list various exchanges in their ads.txt files, and may break US government CISA rules. In the UK, it’s a different story, as 18 sites identified by Silent Push use Yeahmobi among others to display ads somewhere on pages.

    • apis@beehaw.org
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      2 years ago

      Because Tory cuts mean the money to run these websites has to be found elsewhere.

    • Churbleyimyam@lemm.ee
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      2 years ago

      I haven’t seen any ads on them but then I’m using UBO. Seems plausible that they’re using visitor data as a revenue stream though. Sort of like how the BBC does not show us ads but sells its content internationally.

    • RobotToaster@mander.xyz
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      2 years ago

      These seem to be mostly websites for small city/district councils, who have never had huge budgets, and their budgets have been cut by the current central government.

      My guess is either:

      • Someone thought it was a quick way to add a few quid to the budget
      • They were offered a discount by the contractor who runs their website if they allowed ads
      • Some dodgy contractor inserted the ads without telling the council, because they thought nobody would notice, and they’re owned by a councillor’s nephew.
    • Tankiedesantski [he/him]@hexbear.net
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      2 years ago

      The UK has come to terms with it’s inexorable slide into developing nation status and figured it might as well shill a few boner pills along the way.

    • FuckyWucky [none/use name]@hexbear.net
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      2 years ago

      UK sounds desperate for any revenue to show a lower deficit %. It can’t increase revenues by raising taxes on the rich so it does silly shit like this.

    • Echo Dot@feddit.uk
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      They don’t as far as I’m aware, I’m not sure what this post is about. They definitely don’t have ads on.

    • tal@lemmy.today
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      Maybe they’re trying to get analytics service at no cost, if that’s something offered by the ad broker? Easier than trying to fight for funding for it? It does seem kind of odd.

      • 7bicycles [he/him]@hexbear.net
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        2 years ago

        Why would you need an ad broker to advertise your own shit. Like just put it there? Using the ad broker would be all of the same work except with more middleman.

  • ForgotAboutDre@lemmy.world
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    Military and intelligence services are bothered by China. The government not so much. The conservatives are happy to sell our nuclear and communication infrastructure to China. It was the backlash in the media that made them change course.

    The British government agreed to allow China to work on nuclear power stations in the UK, it was the intelligence service that made them reduce Chinas access to its design and operation.

    This is the same government that stopped the EU from restricting cheap Chinese steel into the EU (prior to Brexit). Recently the UK closed one of its major steel manufacturers. We can only recycle steel in the UK now.

    Steels needed for boats and tanks. Especially if a land war in Europe broke out, or a naval war in the Pacific.

    The conservatives are weak on all advertising. The shear amount of gambling adverts in the UK are abysmal. As well as direct marketing to children for high strength vapes. We nearly got rid of nicotine addiction in young people, it’s was falling significantly prior to vapes being allowed to advertise to children. They don’t care, they’ll sell anything to the highest bidder.

  • RobotToaster@mander.xyz
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    including an ad-tech biz in China involved in past privacy controversies

    various advertising exchanges and resellers ranging from Google (like what El Reg uses) to one in China.

    Do they think google hasn’t been involved in privacy controversies?

  • HeartyBeast@kbin.social
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    2 years ago

    “The government” is a diverse thing look at the examples given in the article

    • Transport for London
    • Derbyshire Dales District Council
    • Walsall Council
    • The Met Office

    I rather doubt Chinese banner ad brokers are at the top of Derbyshire council’s agenda

  • mozz@mbin.grits.dev
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    2 years ago

    Governments are often made up of more than one person, and the people often have thoughts and priorities that don’t completely line up all in a row.