This was inevitable. Anyone who has a basic understanding of how GenAI works knows the only thing they’re actually marketable for use for is advertising. Nobody wants to read (or write) an LLM generated book or make a movie with a script written by ChatGPT.
GenAI-made ads have famously received even more criticism than regular ones, though, so maybe they’re not even good for that (even “there’s no such thing as bad publicity” might not apply here, given that the common reaction seems to be to want to boycott the advertiser)…
Injecting “seamless” ads into their results might work better, but people are usually quite fast to detect product placement in images, and would probably raise an outcry, and in LLM’s case users would probably also notice, and the more pre-prompted the things are the more useless they seem to be… them suddenly talking about products and brands on every answer would probably drive even more users away.
They may receive 5x the criticism and be 5x less effective at moving products, but if they turn out to be 10x cheaper to produce then that is still a huge net positive revenue-wise and allows them to make a lot more (and more targeted) ads
This was inevitable. Anyone who has a basic understanding of how GenAI works knows the only thing they’re actually marketable for use for is advertising. Nobody wants to read (or write) an LLM generated book or make a movie with a script written by ChatGPT.
So now it’s going to recommend specific brands of rope when it tells me to kill myself?
Now I call that convenience
It can order it for you too. Shipped right to your door!
And for the best discount price too.
GenAI-made ads have famously received even more criticism than regular ones, though, so maybe they’re not even good for that (even “there’s no such thing as bad publicity” might not apply here, given that the common reaction seems to be to want to boycott the advertiser)…
Injecting “seamless” ads into their results might work better, but people are usually quite fast to detect product placement in images, and would probably raise an outcry, and in LLM’s case users would probably also notice, and the more pre-prompted the things are the more useless they seem to be… them suddenly talking about products and brands on every answer would probably drive even more users away.
They may receive 5x the criticism and be 5x less effective at moving products, but if they turn out to be 10x cheaper to produce then that is still a huge net positive revenue-wise and allows them to make a lot more (and more targeted) ads
Note: I totally made those numbers up