The band Muse has surrendered its Instagram and X handles to Meta after the release of its new AI agent, Muse.
The English rock band Muse has been renamed on Instagram and X from “Muse” to “museband.”
Despite the band Muse having had its Instagram account since 2012 and its X account since 2008, it has seemingly surrendered the handle to Mark Zuckerberg’s newest AI agent.


I think it applies differently to famous, rich, figures who already have an audience. They could loudly announce they’re leaving facebook. A chunk of their fans would follow. They’re already rich, they can tank losing some fans. It would be better for everyone to get people off Facebook platforms and onto open ones.
Some local band that’s struggling to get their first EP out I could maybe cut some slack on going to where the people are.
That’s fair. Still, I do think it’s a tad unreasonable to expect of people, when it can significantly impact their popularity and thus their income, when the actual effect of them leaving is usually that… essentially nothing happens to the company they’re leaving from.
Unfortunately, Facebook and its users likely won’t care much if someone leaves the platform, as long as they can keep scrolling. It’s gotta be on a very large scale, with a lot of people giving up portions of their audience before more people start genuinely moving to alternatives.
Sure, like King Gizzard left spotify and put their music on bandcamp. They got some press about it. Some of my friends went to bandcamp to get their music, even. But the vast majority of people still just use spotify. People don’t care about things, especially if it would be inconvenient.
It’s still good to get people off private platforms.