• @Nerdybynature@lemmy.world
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    1772 months ago

    Honestly, might be nostalgic for guys, but as a girl who was playing games in this era, it made me feel like I wasn’t a part of the culture, rarely if ever were there ads marketed towards me, but man were there a lot of half naked ladies. Glad we don’t do this as much, but god this caused a lot of younger girls to feel ashamed of playing games “for boys”.

    • @Daxtron2
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      642 months ago

      It really sucks looking at the detrimental effect this had on gender ratios in gaming to this day. It’s gotten a lot better but it’s still not there yet.

      • @Kit@lemmy.blahaj.zone
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        502 months ago

        Yeah, we need to level the playing field by having half naked sexy guys on the cover of games. ^please

        • P03 Locke
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          142 months ago

          Like Fabio? Pretty much any depiction of a barbarian is some muscular dude wearing only a loincloth and his broadsword.

        • @Daxtron2
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          72 months ago

          I’m ok with that

        • @molochthagod@lemmy.world
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          52 months ago

          I’d rather we stop sexualizing characters altogether. If anything, it’s silly and makes it more difficult to take them seriously.

          • @TwilightVulpine@lemmy.world
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            42 months ago

            I think there is space for both sexualized and non-sexualized characters, as long as they are treated evenly. This is entertainment, they don’t need to be all business serious.

            I dread that in trying to be perfectly respectable, the medium might err to the side of prudishness and sexual repression.

        • @BigMikeInAustin@lemmy.world
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          -52 months ago

          After a woman says she doesn’t like being sexualized, your response is to not worry because the sexualization of women will continue, but you’ll start to sexualize men, too?

    • @xyzzy@lemm.ee
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      322 months ago

      I was a senior in high school at the time and even back then I thought this kind of advertising was crass, gross, and unnecessary. No nostalgia here, just second-hand embarrassment.

    • @molochthagod@lemmy.world
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      192 months ago

      The weird thing is, as a guy, I never even paid attention to the sexualized stuff in games. To me these are like two different brain activities. So, as far as I’m concerned, there was never any point in this kind of marketing. I’ve never in my life purchased a game because it featured sexy ladies.

      • @otp@sh.itjust.works
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        102 months ago

        It’s supposed to be subconscious, like with most marketing. It hits the animal part of the brain, rather than the thinking part.

    • @agent_flounder@lemmy.world
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      162 months ago

      I can imagine. I’m glad this is less prevalent now. Seeing it now in middle age makes me go ick. I wished I had been much more aware of this kind of sexism as a boy.

    • ShustOne
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      162 months ago

      Yeah as a boy I didn’t like these either. They were sexy but made me feel a little weird. I was young enough not to realize it was targeting only boys, but now that I’m older I think that’s why I didn’t like them. I wasn’t in to sex at the time.

    • @Empricorn@feddit.nl
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      72 months ago

      It’s not really nostalgic for me, TBH. It’s actually kind of embarrassing that marketing like this existed and that it worked. I love T&A as much as the next female-loving guy, but ads like this are condescending. But again, they sold units…

    • @kromem@lemmy.world
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      42 months ago

      Yeah. Even just around a decade ago I’d explain the demographics shift to more women gamers to clients and they’d not believe it.

      Stereotypes stick around for a long time, even when (or maybe especially when) untrue.

      It’s a shame that “girl gamers” were considered such a rarity when it really seemed like a self-fulfilling prophecy.

      “Oh, a game with only male protagonists with activities only primarily associated with boys doesn’t have many girls playing it? I guess girls aren’t that into games and we should double down on the focus on dudes.”

      As a result, the market effectively abandoned around half of two generations of a potential continued audience and had a significantly reduced pool of interested labor to make games.

      It’s a bit frustrating given my love for games that they could likely have advanced even further had it not been an exclusionary industry for as long as it was (though that can be said about pretty much every business vertical in existence too given our generalized collective history of exclusion).

    • @otp@sh.itjust.works
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      32 months ago

      There were lots of half-naked men, too. Including in this ad.

      Most of them in games were more male fantasy stuff…ripped, shirtless dudes with big weapons. Not really appealing to most women, but checks the “I want to BE him” aspect for lots of guys, lol

      • @TwilightVulpine@lemmy.world
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        72 months ago

        Yeah, but that is just another facet of marketing for men. Sexy dress-up vs tighty whities. Definitely not intended to get women interested.

        • @desconectado@lemm.ee
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          12 months ago

          How does that comment invalidate the previous one? If anything it actually reinforces it. Are you just looking for an excuse to shame someone?

        • @otp@sh.itjust.works
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          12 months ago

          No, I was supporting the previous comment. The idea that the ads were mostly about “male fantasy”, and probably wouldn’t be (positively) nostalgic for most women gamers.

  • @yesman@lemmy.world
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    782 months ago

    This kind of marketing ruined gaming culture.

    There is a throughline between gendered marketing; the idea that young hetero men owned gaming; and chud gaming culture like gamergate.

    The idea of the young horny gamer dude is sexist toward men too. Never mind the accompanying stereotypes of gamers as loosers and nerds.

    • Avid Amoeba
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      2 months ago

      Those few years between 1992-1998 were as … game-changing … for games as probably the two decades that followed. We started it with side scrollers, Dune and Doom and ended it with Diablo II, StarCraft and Half-Life.

      For the kids here who haven’t experienced Half-Life, you should play Black Mesa. For the retro farts who have played Half-Life, you should also play Black Mesa. It’s the Half-Life you couldn’t have in 1998 because of the slow hardware. I weeped from feels playing it.

      • @sparky1337@ttrpg.network
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        112 months ago

        I spent sooooooooo much time on StarCraft and Diablo II. First video game I remember playing was Wolfenstein 3D, then Duke Nukem. Found RTS soon after.

        • @Thorry84@feddit.nl
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          22 months ago

          I remember upgrading my PC from 4MB to 8MB, just to be able to play Duke3D, cost me a pretty penny as well

        • @PopMyCop@iusearchlinux.fyi
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          12 months ago

          The incredible imaginations that some people had kept me playing the custom games in starcraft for so much longer than the base game ever would have. I can’t believe how much time I spent in various rpgs, defenses, and the wild cat-n-mouse modes.

      • @agent_flounder@lemmy.world
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        12 months ago

        Old fart here. I played Wolfenstein 3d, then played the shit out of Doom and Duke Nukem 3d but missed out on Half life until recently. Knowing the context of the era it came out in, I can totally see how amazing it must have been. Hell, it’s still incredibly fun for me in this era.

    • scops
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      272 months ago

      Bro, we lost that fight. I was watching a Youtube video of a guy clearing games from his Steam backlog and introduced one with, “So, many of you watching probably weren’t alive when this game came out. Everyone talks about what a classic this is, but I don’t think I’ve met anyone who has actually played this game.”

      I died a little inside when it turned out he was talking about the first Half-Life.

      • @ahornsirup@sopuli.xyz
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        132 months ago

        We’re gonna have to rethink definitions at some point. Yes, video games are still a comparatively new medium, but nobody would call a 2010 film a retro film, nevermind books or paintings.

        • Anarch157a
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          62 months ago

          I define “retro” as anything made before an average Army Private was born, so about 19-20 years. By this standard, games released in the early 80’s were retro when the current generation of Privates was born, so how do we call that ? I propose the term “paleogaming” for those.

    • @hydroptic@sopuli.xyz
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      212 months ago

      If in 1998 you would have argued that 1972 is retro, then I’m sorry to tell you that 1998 is retro

    • @taiyang@lemmy.world
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      32 months ago

      You and me both, but to be fair it’s a year closer to the creation of console gaming to modern day. So I’ll let it pass.

      People who call my music vintage or classic can get right the fuck back, though.

    • M137
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      22 months ago

      I understand saying you don’t feel like 2010 is retro, but 1998? That’s been retro for a long time. You’re in a really extreme place in your head when you stick to not calling something that’s 25 years old retro.

    • 🖖USS-Ethernet
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      22 months ago

      Hate to break it to you, but they play rock from the 90s and 00s on the CLASSIC rock stations now.

    • katy ✨
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      12 months ago

      If you really want to get depressed, Farmville is probably retro for some people.

    • kratoz29
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      132 months ago

      Bro, using ads in the graveyards this is new for me…

      I bet this will make a comeback…

      • katy ✨
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        2 months ago

        [Here lies your loved one]

        “Ah! Fresh meat! Journey into Tristram and see what the Butcher is up to today!”

      • @Odo@lemmy.world
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        62 months ago

        Sorry, but Acclaim really was that wild for a bit there. They also had a promotion where you’d get a free copy of one of the Turok games if you named a newborn child after him. For what it’s worth, I don’t think anyone took them up on either offer, but it certainly brought in the publicity.

        • MrScottyTay
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          32 months ago

          I currently work with someone who worked with acclaim back then and Virgin at one point too. The stories he tells me of some of the game Devs of the time. Insane. Some of them Devs still exist to this day and knowing what happened behind closed doors I have no idea how they got more business.

            • MrScottyTay
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              2 months ago

              One UK based dev that worked on some edgy PC games had a “Red Room” at their offices that was purely there for them to take drugs and trip inside. It was just a room completely painted in red.

    • @kromem@lemmy.world
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      22 months ago

      Hahaha, yeah, that one was great.

      Also the one where they paid parents to name their baby ‘Turok.’

      I sometimes wonder what those little Turoks are up to today (at least a half dozen parents took them up on it IIRC).

      The shock advertising campaigns around games really were something. They worked - got a ton of free media coverage. But this was also at the time that video games were the Boogeyman like rock n’ roll had been to a generation before. The media loved nothing more than a “look how terrible video games are” story and PR firms were playing into that environment.

      So campaigns like this were basically the equivalent of Ozzy Osbourne biting the head off a bat.

      As games became more normalized, the campaigns shifted accordingly and - like Ozzy - tamed quite a bit out.

  • @crackajack@reddthat.com
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    542 months ago

    The early 00s was pretty mysoginistic.

    I originally came from a conservative country, and yet there were plenty of ads for softcore porns in TVs and billboards in those days. Even as a child, I questioned why do they show such images in front of full view to everyone.

    The thing is, such mysoginy was the norm without us even realising it. I remember reading an article of a woman reminiscing her college days in early 00s. There were pictures of college girls on pin up boards and they get graded on how beautiful they are. The author said no one thought bad about it but looking back, it was very degrading and also invading privacy. There was also the matter of the infamous wardrobe malfunction of Janet Jackson. She got all the public spotlight afterwards because she is a woman, but Justin Timberlake pretty much got away with it for free. JT also shamed Britney Spears about losing her virginity to him, instead of keeping his mouth shut, while Britney was branded as slut.

    • @Blackmist@feddit.uk
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      302 months ago

      I’m sure in the 2040s, people will say the 2020s were misogynistic too. And they’ll be right. Equality isn’t here yet.

      Progress always seems to mostly march onwards, but you only have to watch Beverly Hills Cop 2 to see Eddie Murphy calling Brigitte Neilsen “that big bitch” like it was perfectly acceptable. And even that was probably considered pretty forward thinking at the time having a woman being cast in an action role, rather than just being fucked or fridged like pretty much every other 80s action movie.

      • haui
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        82 months ago

        This. The funny thing is some folks think that progress just happens. The amount of people who died or ruined their lives in the name of progress is baffling to me.

        • @TwilightVulpine@lemmy.world
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          42 months ago

          Worth considering that if Alien was produced today, there would be a lot of criticism of it being “too woke”. Not only progress doesn’t just happen, but it’s also not granted to stick unless people are still pushing for it.

          • haui
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            22 months ago

            Absolutely no doubt. In coding they say „regression“ is something breaks after and update. Its no different from the real world imo.

            You focus on fixing issues, if the only peeps caring about progress are the ones profiting from hate, chaos and fear, the things we took for granted go away.

            I think science will come up with an explanation for this. Boomers hoarding all the wealth was quite possible but somehow its no longer discussed. I dont get why.

    • DrMango
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      42 months ago

      The Man Show was on air for 6 consecutive seasons starting in 1999. Their premier episode featured Adam Carolla and Jimmy Kimmel sitting outside trying to get people to sign a petition to end women’s suffrage (as a joke, bro. Obviously it’s a joke!)

      • @otp@sh.itjust.works
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        122 months ago

        Was that not just to take advantage of the fact that “suffrage” sounds like a bad thing (like “suffering”)?

        • @4lan@lemmy.world
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          2 months ago

          Exactly, playing on people’s ignorance like current talk show on-the-street segments do. The joke was not that they thought women shouldn’t be able to vote… It is just humorous to hear people say they are anti-sufferage not understanding what theyre saying.

          It’s like asking people if they are afraid of dihydrogen monoxide in their water…

  • UKFilmNerd
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    2 months ago

    Yep, those were different times.

    Battlecruiser 3000AD. This advert was later revised and they drew black knickers on the model.

    Psycho Pigs UXB. Another British classic?

    • @frezik@midwest.social
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      122 months ago

      Well-placed censorship of pictures was the best purpose of a Battlefield 3000AD box. That was one of those games where the drama around it was far better than the game itself.

      • UKFilmNerd
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        52 months ago

        Isn’t this the game that had to run full page adverts claiming a new, updated version was available and “the bugs have been squashed!” Obviously this was pre-internet, so updates like this were quite uncommon.

        • @frezik@midwest.social
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          42 months ago

          Might have been. That game was so bugged that the installer crashed for a lot of people. Once it got patched enough that you could actually play it–which took years–it was supposedly pretty good, but nobody cared by then.

    • Deceptichum
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      72 months ago

      Now i want to see the reviews for Psycho Pigs UXB because it cant have been very memorable.

  • Mint_Raccoon
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    242 months ago

    Dreamcast ads got real weird. I vividly remember this one ad for Seaman: It showed a pair of feet and a fish tail sticking out from under a blanket. The accompanying text was "I will not mate outside my own species " repeated several times.

  • @NigelFrobisher@aussie.zone
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    232 months ago

    I can’t even process what’s going on with the reflection in the mirror being from an angle at about head height over the bed. I like that they didn’t even trust teen gamers to understand the allusion of a woman standing in a bedroom doorway without comping in this extra element.

    • @Shapillon@lemmy.world
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      112 months ago

      In order to make the reflection work the bed would have to be angled against the wall.

      It’s funny how the brain instantly notices that the perspective is nonsensical but can’t really pinpoint the issue ^^

    • @whereisk@lemmy.world
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      102 months ago

      Not if you’re a literalist exec that saw the creative and didn’t think it was clear enough - “where’s the target audience? How are they going to see themselves in this ad?, she’s clearly out of our average user’s league”

  • @Adalast@lemmy.world
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    232 months ago

    Am I the only one cringing at the perspective in the mirror more than literally anything else in the ad?

  • @dangblingus@lemmy.dbzer0.com
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    182 months ago

    They were going with a “sex sells” approach to marketing, but what they got was just an unrelatable and cringe piece of 90s trash.

        • Captain Aggravated
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          32 months ago

          Yeah I’ve seen several IRL actresses portraying classic Lara Croft as wearing like a polished vinyl top for some reason?

            • Captain Aggravated
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              72 months ago

              Well I mean, Superman’s costume is pretty unusual. People don’t dress like that, so when you turn to your wardrobe department and say “make me a Superman costume” there’s some head scratching.

              Lara Croft wears a tank top, shorts, a pistol belt, white socks and boots. Extremely easy cosplay to source, but so many folks interpret Lara’s shirt as some stiff glossy plastic, I guess because that pre-rendered cover art of the first game looked shinier than cloth?

              • @WarmSoda@lemm.ee
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                22 months ago

                Superman wore a carnival strongman’s outfit. That’s why he’s got the trunks. They just added a full sleeve shirt and leggings to it.

                But yeah all you need for Lara Croft is a tank top, short shorts, and some belts.

      • Captain Aggravated
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        82 months ago

        The entire design is just janky somehow.

        Also, do y’all remember the time Arby’s of all people used this concept for an ad? It was a TV commercial, we see a guy waiting on a bed and hear a woman’s voice from the bathroom “This is really what you want? Well I’m only doing it once.” and she comes out dressed as an Arby’s cashier with a tray of meat sandwiches.

      • The Menemen!
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        2 months ago

        Hmm, 1998. Is that Gen. X or Millenials? Makers are Gen. X, target group probably Millenials.